What’s a “Tripwire” and Why Not Using One Is Costing You Thousands of Dollars
INTRODUCTION: What’s a “Tripwire” and Why is it Essential to Your Long Term Success? In this article, we dive into why you need a tripwire product in your funnel. A tripwire is a low-cost, high-value product that gets potential customers to buy early, build trust, and move through your sales funnel to bigger offers, helping…